We are delighted to have
worked closely with AAM in the publication of our new book Life Stages of
the Museum Visitor, available from the AAM Bookstore, and in our upcoming AAM
webinar on the same subject:
AAM
Webinar!
Understanding Life Stages of the Museum Visitor
June 24, 2009
2-3:30 pm (Eastern)
In collaboration with the AAM
Committee on Education (EdCom), the AAM Committee on Audience Research and
Evaluation (CARE) and The AAM Press
James Chung, President, Reach Advisors
Susie Wilkening, Senior Consultant and Curator of Museum Audiences, Reach Advisors
Why are seven-year-olds especially important to museums? What are Museum Advocates, and how do they differ from Core Visitors to museums? And what is going on with ultra-wired Generation Y and museums? Delve into these questions and more as Susie Wilkening and James Chung share their research from over 30,000 Core Visitors to museums, just published in their new book from the AAM Press, Life Stages of the Museum Visitor: Building Engagement Over a LIfetime. This webinar will help you understand your museum's audiences, their needs, and how to better meet their expectations.
To
register, go to: http://www.aam-us.org/getinvolved/learn/understandingmuseumaudience.cfm
$25
AAM Member
$189 Non-member
To purchase a copy of the book go to: http://iweb.aam-us.org/Purchase/ProductDetail.aspx?Product_code=I255