What does Target have to do with museums? And what can museums learn from Target?
We think a lot. From cutting-edge product design that creates a competitive advantage to building and deploying remarkable customer insights, Target has set themselves apart from other retailers in a very competitive environment. Similarly, museums have to stand out in a competitive environment for leisure time and financial support.
We know from our work in a variety of fields that insights from other arenas can open up new thinking about persistently vexing issues. So we are delighted that different departments at Target's headquarters have graciously carved out time to give us their insider's view.
During the AAM Annual Meeting in Minneapolis later this month, we have planned two exciting sessions to better understand how Target thinks, what influences they examine, how they get to know their customers' needs and desires better than other retailers, how they see their worlds evolving in the future, and what ideas museum professionals can take away from how Target views the world around them.
Insider's Session One with a Target Creative Director
Monday, April 30, 12:30 - 1:45 p.m.
Minneapolis Convention Center
(very limited seating - 30 max)
Insider's Session Two with Target Management from their Guest Insights, In-Store
Marketing, and Merchandising Departments
Monday, April 30, 3:30 - 5:00 p.m.
Target Headquarters (3 blocks from convention center)
We would love for you to join us, but since space is very limited (and we anticipate these will be very popular sessions) we are asking that you pre-register by Friday, April 20. We'll let you know by Monday, April 23 if we have space for you to join us or if you are on a waiting list.
There is no charge for either session.
We look forward to seeing you in Minneapolis!
If you received a similar e-mail via your e-newsletter subscription, we apologize for the duplication!