Research Request: Admission Fees and Attendance Trends

Based on a wave of recent inquiries about attendance trends and pricing optimization, we're sensing that attendance levels are becoming bigger concerns for many museum leaders.  For some museums, it's about stemming attendance declines, while for others, it's about rethinking how pricing can be restructured to address attendance and/or financial challenges.  As a result, Reach Advisors is launching a quick survey for museum managers to dig a bit deeper into attendance trends and pricing issues.   What concerns you about attendance trends and pricing issues?  What's been working or what's been challenging?  How can the experiences at other museums help inform upcoming decisions?  We'd love to hear from you in this 10-12 minute survey!   We will be combining these findings with some of our prior data from our previous studies, as well as in conjunction with a few projects currently underway.  We will share some of the key findings from this survey on the Reach Advisors Museum Audience Insight blog , although those who respond to this survey will be invited to participate in a deeper exchange about the findings from this survey.  (Note that all individual responses will be kept fully confidential, and only aggregate results will be shared.)    To take the survey, click here.   We'll be examining the survey data starting this Wednesday the 29th, so a prompt response would be appreciated!   If you have any additional questions or thoughts, please do not hesitate to contact Susie Wilkening at susie (at) reachadvisors.com.   Thanks so much and we look forward to sharing the results with you later this spring.     (And if you received a similar e-mail via your e-news subscription, we apologize for the duplication!)