We at Reach Advisors have always been fans of Nina Simon and her visionary and creative ideas for participatory experiences in museums. Therefore, we are rather excited about watching how concepts raised in her Museum 2.0 blog will unfold as she changes gears and dons (many) new hats as the Executive Director of the Museum of Art & History at the McPherson Center in Santa Cruz, California. Now she's on a new stage, and it's going to be worth watching the show unfold.
For those who haven't been following the Museum 2.0 blog, here are some of our favorite posts, in which she puts her finger on the pulse of trends that museums can benefit from:
- Kickstarter: Funding Creativity in a New (Old) Way - Note: It's worth watching Kickstarter projects. It's a game changer for bringing small innovations to life. Or perhaps more accurately, Kickstarter has become an effective vehicle reflecting the changes in how new audiences are engaging with creativity.
- Take a Side Trip to the Denver Art Museum - Note: We just love how this museum pushes the limits in engaging and expanding their audience.
- Hackerspaces: DIY Science Centers for Adults - Note: We love talking about DIY/hackerspaces, and their potential for museums. Just note that the hackerspace concept isn't just about science, or just about adults. They are siphoning off museum audiences of all ages, but some museums may be in a unique position to do something meaningful with this concept.
- Scratch: An Educational Online Multi-Generational Community that Works - Note: For museums interested in a granular post about the intentional design of a powerful online community, Scratch (from the MIT Media Lab) is a ridiculously sticky online tool and community that creates deep engagement among tens of thousands of children across the globe.
We are looking forward to continuing to follow Nina’s work on Museum 2.0, seeing how her thinking evolves as a practitioner in the field, and watching how the Museum of Art & History engages the Santa Cruz community and helps museums everywhere rethink the relationship between the institution and the communities they serve. Best wishes, Nina!