Wendy Landman did it again. She sent me another stellar thank you note.
Last year, I blogged about a wonderful thank you note I received from Wendy, the Executive Director of WalkBoston. So when I renewed our membership this year, I wondered what would happen. In addition to a formal gift announcement, I received this:
So why do I like this note? Here goes:
1 - Once again, it is handwritten. From the Executive Director. And it is a full-fledged note.
2 - She thanks me (and, as we have seen, sometimes a simple thank you, which you think would be a no-brainer, doesn't appear).
3 - She brings me up-to-date on policy issues important to the organization, and brings national policy issues to a local level.
4 - She once again invites me to a specific event that is coming up soon.
It wasn't hard for Wendy to write this note. My hunch is that she probably does a few a day, and they probably all say the same thing. That's OK. The point is, she makes a personal effort to thank her donors, engage them, and invite them to become more involved. It's lovely.
We would love to hear your stories of fantastic (or abysmal) thank yous. To share, simply click on “comments” below. (If you are reading this from your e-mail subscription to the blog, please go to our blog's website to add a comment.)