Just a quick reminder that applications to our upcoming research project are due by Friday, January 15.
If you have already applied, thank you and we'll be in touch next week.
And to recap what's going on:
Purpose of Study: We are digging deeper into the fundamental motivations of core visitors to museums. We want to know more about who Museum Advocates are compared to the broader audience of core visitors that we track. And we want to know what the triggers are that bring about that lifelong curiosity and affinity for museums. How can we deeply engage our visitors to create more Museum Advocates, both now and in the future?
Research Scope: To find out more, we are launching a large-scale survey of core visitors to museums. We are looking for a lot of respondents, from a wide variety of museums, including:
- art museums
- history museums and historic sites
- natural history museums
- children's museums
- science centers
- zoos and aquariums
- botanical gardens and arboretums
How Your Museum Can Participate: Survey your e-mail list for us at the end of the month, we'll compile the data, share the topline results back with you, and provide you with your museum's results as well.
Cost to Your Museum: Nothing.
Timeline: Surveys will launch between January 26 and February 4. Results will be shared in May 2010.
Pretty much, it is that simple.
Application must be received by Friday, January 15, 2010. It takes about 3 - 4 minutes to fill out the application.
Participation Criteria: We will include as many museums as possible in this project, but as this is a pro bono study, we do have to limit participation. The following criteria will be utilized to create a balanced, national sample: museum type; geographic location; and museum size.
For the stability of individual museum results, we are asking that applicant museums have at least 1,000 contacts on their e-mail lists.
Questions? Contact Susie Wilkening at Susie (at) reachadvisors (dot) com.