Now is your chance to participate in one of our field-wide studies. For free.
Here is the scoop:
Purpose of Study: We are digging deeper into the fundamental motivations of core visitors to museums. We want to know more about who Museum Advocates are compared to the broader audience of core visitors that we track. And we want to know what the triggers are that bring about that lifelong curiosity and affinity for museums. How can we deeply engage our visitors to create more Museum Advocates, both now and in the future?
Research Scope: To find out more, we are launching a large-scale survey of core visitors to museums. We are looking for a lot of respondents, from a wide variety of museums, including:
- art museums
- history museums and historic sites
- natural history museums
- children's museums
- science centers
- zoos and aquariums
- botanical gardens and arboretums
How Your Museum Can Participate: Survey your e-mail list for us at the end of the month, we'll compile the data, share the topline results back with you, and provide you with your museum's results as well.
Cost to Your Museum: Nothing.
Timeline: Surveys will launch between January 26 and February 4. Results will be shared in May 2010.
Pretty much, it is that simple.
To apply, click here to go to our enrollment form.
Application must be received by Friday, January 15, 2010.
Participation Criteria: We will include as many museums as possible in this project, but as this is a pro bono study, we do have to limit participation. The following criteria will be utilized to create a balanced, national sample: museum type; geographic location; and museum size.
For the stability of individual museum results, we are asking that applicant museums have at least 1,000 contacts on their e-mail lists.
Terms and Conditions: When you apply, you will be asked to agree to the following:
- If we are selected for this project, we agree to send the survey to our e-mail list (and other lists, such as Twitter feeds and Facebook fans, if applicable) between January 26 and February 4, and that the e-mail will be a stand-alone e-mail, not part of a larger e-newsletter, in order to increase the likelihood that we build a meaningful sample size.
- We understand that Reach Advisors may contact some of our respondents for further information, for further research phases, or to award survey incentive prizes. Reach Advisors will ONLY contact respondents that volunteer contact information and grant permission for such contact. Reach Advisors will NOT utilize any gathered contact information in any other way.
- Additionally, we understand that Reach Advisors will be sharing the overall results widely with the field, but our individual results will be kept confidential.
- Finally, we agree to the survey as presented by Reach Advisors. If, upon seeing the survey, we choose not to participate in the project, we will notify Reach Advisors immediately of our withdrawal from the project.
- In return for our participation, Reach Advisors will share the overall findings with us, likely via an invitation to a presentation at a major conference or via webinar (or via webinar recording). Additionally, Reach Advisors will provide us with our quantitative results via spreadsheet, so that we may compare our results with the overall findings. Reach Advisors will make their best effort to answer further questions in a timely manner, but we understand that this is a pro bono project and their resources are limited as well. As a pro bono project for the museum field, the focus of this study is to share insight with the entire field, and the work delivered to any individual museum will not approach the same level of our more detailed client work.
To apply, click here to go to our enrollment form.
Application must be received by Friday, January 15, 2010.
Questions? Contact Susie Wilkening at Susie (at) reachadvisors (dot) com.
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