Over the past couple of months we have been sharing some of our data on moms, who may not be as engaged as we would like them to be, and older men, who are highly committed (and, yes, awesome). How can we keep core users like these happy and engaged?
To dig deeper into these critical audiences, as well as other audiences, the Association of Science - Technology Centers (ASTC) has asked Susie Wilkening, Curator of Museum Audiences at Reach Advisors, to guest moderate their February ASTC Dimensions Forum. What does the research tell us about these audience segments? Where do we need more research? What are your questions? What are your observations about these audience segments? And have you had success engaging them?
ASTC is inviting Museum Audience Insight blog readers to participate in the discussion, whether you work at an art museum or for history-based museums. These audiences are important to you as well!
Discussion will run from Monday, Feb. 16 through Friday, Feb. 20, 2009, and takes place via the ASTC Dimensions Forum (which is a super-easy format for discussion).
To enroll, contact Margaret Glass at mglass (at) astc (dot) org. And feel free to pass on word to any colleagues you feel may be interested.