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December 01, 2007

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James Chung, Reach Advisors

Just to add to Susie's comments about how easy it is to crank out postcards, it's easy for anyone to create from your desktop for cheap. Less than 20 cents per card for 1,000 or less than 10 cents per card for 10,000 on sites like www.vistaprint.com. The quality isn't perfect, so you'd pay more if you need the quality, but the price can't be beat for a simple postcard. But creating the effective 'leave-behinds' can really make a measurable difference in driving word-of-mouth and return visits.

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