Last night my husband and I ate at a new restaurant in Boston. With our check came this postcard:
This postcard is brilliant for two reasons. First, it surprised and delighted me (a free postcard? Cool!). But second, I love that P.S. at the bottom. And I immediately realized this was a clever idea that museums could replicate at relatively low cost. Why not give your visitors free postcards, promoting your museum, and adding a similar P.S. (because it is the P.S. comment that makes it such a fun idea)? This works especially well when you use a great image on the front that people will want to either send or stick on the fridge (fortunately, museums tend to be full of those great images).
Additionally, the P.S. technique is well proven in development circles because it gets read and helps guide the recipient to action. As cheesy as it may seem, a P.S. should be included on all direct mail pieces that solicit memberships or donations. It works.
If you have seen any clever ideas like this one, click on "comments" below and share them with the field! If you have an image that you want to share with your comment, e-mail it to me at susie at reachadvisors dot com and I will include it in the post.
P.S. If you ever have any questions about your museum's strategy and research needs, please don't hesitate to get in touch :-) In the meantime, please feel free to use this blog to fish for fresh insights, ask questions, and share your thoughts with the museum field!